

Professor
Vice Dean for Research
Head, Solomon Lew Center for Consumer Behavior
Coller School of Management
Tel Aviv University
aradayal@tauex.tau.ac.il
Publications
1. "The Tennis Coach Problem: A Game-Theoretic and Experimental Study" (2012)
The B.E. Journal of Theoretical Economics (Contributions), 12 (1) , Article 10.
2. "Imprecise Datasets as a Source of Ambiguity: A Model and Experimental Evidence" (2012)
with Gabi Gayer
Management Science, 58 (1), 188-202.
3. "The 11-20 Money Request Game: A Level-k Reasoning Study" (2012)
with Ariel Rubinstein
American Economic Review, 102 (7), 3561-3573.
4. "Multi-Dimensional Iterative Reasoning in Action: The Case of the Colonel Blotto Game" (2012)
with Ariel Rubinstein
Journal of Economic Behavior & Organization, 84 (2), 571-585.
5. "Strategic Tournaments" (2013)
with Ariel Rubinstein
American Economic Journal: Microeconomics, 5(4), 31–54.
6. "Past Decisions Do Affect Future Choices: An Experimental Demonstration" (2013)
Organizational Behavior and Human Decision Processes, 121, 267-277.
7. "Avoiding Greedy Behavior in Situations of Uncertainty: The Role of Magical Thinking" (2014)
The Journal of Behavioral and Experimental Economics, 53, 17-23.
8. "The People's Perspective on Libertarian-Paternalistic Policies" (2018)
with Ariel Rubinstein
Journal of Law and Economics, 61, 311-333.
9. "Multi-dimensional Reasoning in Games: Framework, Equilibrium and Applications" (2019)
with Ariel Rubinstein
American Economic Journal: Microeconomics, 11(3), 285-318.
10. "Turning-on Dimensional Prominence in Decision Making: Experiments and a Model" (2022)
with Amnon Maltz
Management Science, 68 (8), 6075-6099.
11. "Intermittent Incentives to Encourage Exercising in the Long Run" (2023)
with Uri Gneezy & Eli Mograbi
Journal of Economic Behavior and Organization, 205, 560-573.
12. "On the Relevance of Irrelevant Strategies" (2023)
with Benjamin Bachi & Amnon Maltz
Experimental Economics, 26, 1142-1184.
13. "Facebook, Social Comparison and Happiness: Evidence from a Quasi-Natural Experiment" (2023)
with Ohad Brazilay & Maayan Perchik
Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 17 (4), Article 4.
14. "Does Communicating within a Team Influence Individuals’ Reasoning and Decisions?" (2024)
with Kevin Grubiak & Stefan Penczynski
Experimental Economics, 27, 109–129.
15. "Multi-Dimensional Reasoning in Competitive Resource Allocation Games: Evidence from Intra-Team Communication" (2024)
with Stefan Penczynski
Games and Economic Behavior, 144, 355-377.
16. "An Experimental Analysis of the Prize-Probability Tradeoff in Stopping Problems" (2025)
with Yair Antler
Review of Economics and Statistics, 107 (6), 1588–1602.