I am a professor at the Coller School of Management in the Business Economics and Strategy group. I serve as Vice Dean for Research and Head of the Solomon Lew Center for Consumer Behavior. I also serve as an associate editor of the Journal of Behavioral and Experimental Economics.

I received my PhD in Economics from Tel Aviv University in 2011 and was a postdoctoral fellow at the University of California, Berkeley from 2011 to 2013.

My research focuses on bounded rationality in individual decision-making and strategic interactions. I conduct experimental studies on the psychological aspects of decision-making, aiming to identify systematic deviations from classical choice models and to use these insights to develop novel models of behavior. 

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